SCIENTIA PET™ UNVEILS bSERENE™, A VET-DEVELOPED COLLECTION OF PHEROMONE-BASED CAT CALMING PRODUCTS, AT GLOBAL PET EXPO

From H&C Animal Health, Scientia Pet debuts its offerings of science-backed animal wellness products with bSerene cat calming solutions — becoming a trusted new resource for caring pet parents.

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Parker, Colorado (March 24, 2021) – Scientia Pet, a new brand of science-backed animal wellness products is unveiled today at Global Pet Expo from the team behind H&C Animal Health, debuting with its inaugural collection, bSerene. The calming collection is designed to improve the lives of cats and their relationship with their pet parents by offering longer-lasting, drug-free stress relief through veterinarydeveloped products.

The bSerene line features three pheromone-based products, a Calming Diffuser Plug-in Kit, Diffuser Refill, and Calming Spray. During development, Scientia Pet discovered that cat owners were aware that their cats were exhibiting stressed-induced behaviors, but were less aware of the benefits of pheromone calming solutions. It became essential for the company to create an innovative and efficacious line of pheromone-based products, and also educate cat owners that this is a safe and drug-free calming option to give their pet a more comfortable environment. The combination of a higher concentration of pheromones than the leading competitors, plus innovative technology makes bSerene’s products quickly effective with longer-lasting results for both single and multi-cat homes.

bSerene products specifically mimic the naturally-produced feline facial pheromone, which helps cats mark their surroundings as safe and bond with other cats. Since pheromones are species-specific, there’s no need to worry about dogs, other animals, or humans being affected by the ingredients in bSerene. Scratching, hiding, fighting, or urinating outside the litter box often stems from nerves or fear, and how cats respond to this stress is their way of communicating that they’re upset. When cats sense bSerene, they feel calmer, safer, and more secure.

bSerene’s offerings will include:

  • Calming Diffuser Plug-In Kit ($44.99 MSRP):

    • Powered by pheromones, the diffuser provides an effective, drug-free solution to ensure cats are calm, cool, and collected at home — all day. Clinically-proven to result in a calmer kitty after just seven days of use and to last 45 days (50% longer than competing brands), the diffuser can be used anywhere in the home where owners notice signs of stress or where cats spend most of their time.

    • bSerene Calming Diffuser Kit includes 1 plug-in diffuser and 1 refill bottle covering up to 700 sq. ft of space.

  • Calming Diffuser Plug-In Refill ($34.99 MSRP):

    • For continuous stress relief for cats at home, refills are available to swap into the plug-in unit, and each last 45 days, 50% longer than competing brands.

  • Calming Spray ($34.99 MSRP):

    • For a fast-acting, targeted calming effect, the Calming Spray quickly quells cats' nerves due to unexpected/short-term lifestyle or environmental stressors at-home or on-the-go.

    • The spray is infused with catnip to attract cats to the sprayed area so pheromones can swoop in to help calm cats quickly and provide calming relief for 4-6 hours.

“Our entire team at H&C is thrilled to launch the bSerene calming collection. With extensive experience in the industry, our new Scientia Pet brand is perfectly equipped to provide effective, science-backed pet wellness solutions, and we look forward to continually innovating in this space.”

– Chuck Latham, Founder & CEO, H&C Animal Health

Perfectly timed with their appearance at the 2021 Global Pet Expo, H&C Animal Health is excited to formally announce the launch of Scientia Pet and bSerene on one of the largest platforms in the pet industry. Global Pet Expo is the pet industry's premier event featuring the newest, most innovative pet products on the market today. Registered attendees interested in learning more can connect with the H&C Animal Health team March 24-26, 2021 on the show’s platform.

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