bSerene PUSHES INNOVATION WITH FULL PRODUCT LINEUP OF
CAT & DOG CALMING SOLUTIONS  

 From H&C Animal Health, the creators of bSerene premium cat and dog calming solutions unveiled a comprehensive and highly effective collection of science-backed, pet-calming solutions. 

[PARKER, COLORADO, March 17, 2023] — bSerene, the brand that has brought cat and dog parents peace and serenity through vet-developed calming pheromones and quality crafted chews, unveiled a full product line of calming solutions today at Global Pet Expo. bSerene now has the most comprehensive set of solutions to every calming situation. bSerene's clinically proven line of pheromones and vet-quality products leverage advanced pheromone technology and natural valerian root solutions. 

bSerene dog collection offerings will include: 

    • NEW Calming Diffuser and Refill, 45-day support ($29.99 MSRP), Diffuser Refill ($22.99 MSRP)

      • Powered with the Canine Appeasing Pheromone, a great 24/7 solution to make your home more comfortable for your furry friend. 

      • Each refill pops easily into the diffuser and lasts 30 days before needing to be replaced. 

    • NEW Calming Spot On, 3 applications ($16.99 MSRP)

      • Powered by micro-encapsulated natural valerian extract to promote calmness and relaxation while helping to manage problematic behaviors. 

      • Convenient and natural weekly topical application applied between your dog’s ears for everyday relaxation. 

    • NEW Calming Spray, ($26.99 MSRP)

      • Releases feel-good signals that mimic the Dog Appeasing Pheromone, a pheromone that mother dogs naturally produce to help their pups feel safe and relaxed. 

      • Boosts your dog's mood and helps with stress-induced behaviors. 

    • Calming Support Chews, 45 ct. ($12.99 MSRP)

      • The Calming Support Chew is crafted with the high-quality, proven ingredients of Tryptophan, L-Theanine, Colostrum, Thiamine (B1), and Valerian Root to provide daily supplemental calming support for your best friend. 

      • Great for at-home and on-the-go. May also be used during times of extra stress, such as thunderstorms, fireworks, house guests, and more. 

    • Calming Support Advanced Chews, 75 ct. ($19.99 MSRP)

      • Provides an extra boost of support for stressful situations with the addition of Ashwagandha and Hemp Seed. 

      • Great to try if you are looking for a stronger calming solution for stressful situations like traveling, separation, and fireworks. 

    • Calming Collar, 90-day support ($29.99 MSRP)

      • Delivers calming support with the Canine Appeasing Pheromone. This is a simple, long-lasting, and effective solution to help with common stressful situations. 

      • Available in two sizes; puppy/small and medium/large 

bSerene cat collection offerings will include:

    • NEW Advanced Calming Diffuser and Refill, 30-day support ($29.99 MSRP), Diffuser Refill ($22.99 MSRP)

      • An upgraded replacement for the original bSerene cat Calming Diffuser and Refill. The new product contains an additional Pheromone (Maternal Appeasing Pheromone) in addition to the F3 facial Pheromone to deliver superior calming relief for a wider scope of stressful situations for cats. 

      • Helps reduce negative behaviors triggered by stress while promoting bonding and harmonious living. 

    • NEW Calming Spot On, 3 applications ($16.99 MSRP)

      • Powered by micro-encapsulated natural valerian extract to promote calmness and relaxation while helping to manage problematic behaviors. 

      • Convenient and natural weekly topical application applied between your cat’s ears for everyday relaxation. 

    • NEW Calming Collar, 30-day support ($22.99 MSRP)

      • Contains the Cat Appeasing Pheromone which gives continuous and reassuring messages to cats to let them know that their space is safe. 

      • Change every 4 weeks, as needed. 

    • Calming Cat Spray, ($34.99 MSRP)

      • Mimics the Pheromones that cats use to mark places, objects, and people as familiar and safe. 

      • Uses the F3 Facial Pheromone combined with catnip oil to provide fast-acting calming support. 

    • Calming Support Chews, 60 ct. ($14.99 MSRP)

      • The Calming Support Chew is crafted with the high-quality, proven ingredients of Colostrum, Tryptophan, L-Theanine, and Thiamine B1 to provide daily supplemental calming support for your best friend. 

      • Great for at-home and on-the-go. May also be used during times of extra stress, such as vet visits, boarding or extreme weather. 

“On behalf of the entire H&C team, I’m thrilled to announce the expansion of bSerene’s comprehensive and highly effective collection of calming products for cats and dogs. We care so deeply about the well-being of pets and wanted to ensure that we had a solution fit for every pet, regardless of the situation. We can proudly say we now have that and are the first to market a full collection. – Michele Crowley, SVP Marketing, H&C Animal Health 

Perfectly timed with their appearance at the 2023 Global Pet Expo, H&C Animal Health is excited to formally announce the launch of their entire bSerene collection on one of the largest platforms in the pet industry. Global Pet Expo is the pet industry's premier event featuring the newest, most innovative pet products on the market today. Registered attendees interested in learning more can connect with the H&C Animal Health team March 22-24, 2023 on the show’s platform. 

H&C Animal Health was founded in 2013 by pet industry veteran, Chuck Latham, founder of Chuck Latham Associates, Inc. after identifying a need to make effective pet healthcare products affordable and accessible. The company started with one brand ActivPhy® Joint Health, and today features more than 10 brands including Angels’ Eyes® and bSerene® that bring the most innovative, highly effective, and proven products from veterinary to over-the-counter retail. H&C’s commitment to pet health and wellness, as well as their love for pets, are the driving factors behind the organization. H&C is proud to have been recognized on the Inc. 5000 Fastest Growing Private Organizations List in 2018, 2019, and 2020. 

Connect with bSerene: 

For media inquiries, please contact katie.morgan@hcanimalhealth.com.